OSRL Season 8 Logos & Graphics

Project name: OSRL Season 8 Rebrand

Project type: Logo design, social media graphics, event promotion design.

The goal: Revitalize the OSRL brand for its 8th season of online competition, taking inspiration from grunge & street art aesthetics.

Design rationale: Being virtual, sim racing can often feel cold, clean, and impersonal. The goal of this re-brand was to inject life and personality into the visual identity of the OSRL Premier Series. To do this, I utilized a burnt orange and grey color palette, introduced human iconography, and added graffiti glyphs and tags to adorn the designs.

Result: This rebrand contributed to 20 additional sim racers signing up for Season 8 of OSRL competition compared to Season 7.