Harry's Punk Rock Café
Project name: Harry's Punk Rock Café
Project type: Logo design & poster design
The goal: Make a logo and grand opening poster for a fictional punk-rock inspired café, taking inspiration from 2000s punk aesthetics and (lots of) halftone patterns
Work of concept
Design rationale: I like cafés, I like punk rock. Why not combine the two? The design in this project uses bright colors, loud imagery, and organized chaos to draw eyes. In a world where clean and minimalistic design runs rampant, designs like these will stand out, especially among younger audiences. For the poster, my main goal was to "stop the scroll" - that is, to create an Instagram-ready graphic that would stop scrollers and make them want to learn more. What better way to do that than unconventional design language? I used the same uniqueness-driven mentality when designing the logo, combining flames, a guitar, and a coffee cup to create edgy shapes arranged in an unconventional composition to draw eyes and build intrigue.


